I have a completed Foundational Copy Sheet for my brand (details below).

Using ONLY the information from this sheet, please create a 10-email Abandoned Checkout Flow for my Klaviyo account.

The flow must include two separate paths:

1. New Customers (never purchased) – 5 emails.
2. Returning Customers (has purchased before) – 5 emails.

For each email, please provide:

• Email Title (Internal Name)
• Subject Line (optimized for opens)
• Preview Text (1 line)
• Headline suggestion
• Full Body Copy (150–250 words, mobile-friendly, persuasive)
• Dynamic Product Block suggestion (where it should go)
• 1–2 Testimonials or Reviews (pulled from copy sheet)
• Clear Call-to-Action (Complete Your Order, Finish Checkout, etc.)
• Timing (delay from previous email)
• Optional Incentive or Urgency (when appropriate)

Tone Guidelines:

• New Customers: Light brand introduction, build trust, include first-order incentive (discount/free shipping), use social proof heavily, create urgency in final email.
• Returning Customers: Skip brand intro, thank them for coming back, focus on value and urgency, offer loyalty perk instead of a big discount (unless specified).

Here’s my Foundational Copy Sheet: