I have a completed Foundational Copy Sheet for my brand (details below).
Using ONLY the information from this sheet, please create a 2-email Winback Flow for my Klaviyo account.
This flow is designed to re-engage past customers who haven’t purchased in [X] days (we’ll define the timeframe based on product lifecycle).
For each of the 2 emails, provide:
- Email Title (Internal Name)
- Subject Line (optimized for open rates)
- Preview Text (1 line)
- Headline suggestion
- Full Body Copy (150–200 words, mobile-friendly, and persuasive)
- Where the Dynamic Product Block should go (to showcase best sellers or past purchases)
- 1–2 Testimonials or Reviews (from the copy sheet)
- Clear Call-to-Action (Shop Now, Claim My Offer, etc.)
- Timing (delay between emails)
- Optional Incentive (discount or free shipping if appropriate)
Tone Guidelines:
- Email 1: Focus on reconnecting, reminding them what they loved about the brand, and gently prompting them to return (no discount unless necessary).
- Email 2: Incentive-driven push (offer a discount, free shipping, or perk) with urgency to convert lapsed customers.
Here’s my Foundational Copy Sheet:
[Paste completed sheet here]
Now, write both Winback emails formatted clearly so I can copy and paste them into Klaviyo.