Section 1: Brand Overview

1. Brand Name:
2. Tagline or Core Promise (1–2 sentences):
3. What We Sell (Products/Categories):
4. Primary Audience (Who We Serve):
5. Unique Value Proposition (Why We Exist / What Makes Us Different):
6. Key Benefits (3–5 concise bullet points):
7. Brand Story (1 short paragraph):

Section 2: Brand Voice & Tone

1. Tone of Voice (Casual, Playful, Premium, etc.):
2. Words We Always Use (Brand Keywords):
3. Words We Avoid:
4. How We Speak to Customers (Examples of 2–3 sample lines):
5. Competitor Brands We Align With (for reference):

Section 3: Product Details

For each top product or collection, fill out:

1. Product Name:
2. Product Category: