ChatGPT Site Abandonment Prompt
What It Is
The Site Abandonment Flow is a single automated email sent to visitors who browse your website but leave without viewing a product or adding anything to their cart.
Its purpose is to bring them back, re-engage their interest, and move them deeper into the buying journey.
Goal of the Email
- Re-capture attention after they leave your site.
- Re-introduce key products or categories (especially best sellers).
- Build credibility and curiosity so they take the next step (browse products, join email list, or purchase).
- Warm up cold visitors so they eventually convert, even if not on this email.
When It Sends
- Trigger: Subscriber viewed your website (but did NOT view a product page or add to cart).
- Delay: Usually 1–2 hours after leaving your site (while interest is still fresh).
- Exclusions:
- Anyone who has made a purchase since leaving.
- Anyone who has triggered a Browse Abandonment or Cart Abandonment flow (this email should only catch the top-of-funnel visitor).
What This Email Should Include
- Bold Headline: Call out their interest (e.g., “Still looking for [product category]?” or “Let’s Get You Started Right”).
- Hero Visual: Lifestyle or product image to recapture attention.
- Highlight Top Products or Categories: Showcase best sellers or most-clicked collections.