ChatGPT Welcome Flow Prompt

What It Is

The Welcome Flow is a series of 5 automated emails triggered when someone subscribes to your email list for the first time (via a popup, footer form, lead magnet, or checkout).

Its purpose is to introduce your brand, build trust, and drive their first purchase by guiding them through your story, value proposition, and social proof.

Goal of the Flow

1. Make a strong first impression and deliver any sign-up incentive.
2. Introduce the founder and brand story to create a personal connection.
3. Show what makes the brand and products unique (key benefits, comparison points).
4. Build trust with testimonials and social proof.
5. Convert new subscribers into first-time buyers with clear CTAs and urgency.

When It Sends

• Trigger: Subscriber joins your main marketing list (first time opt-in).
• Sequence Timing:
  • Email 1: Immediately (Day 0) – Welcome & Offer
  • Email 2: 1 day later – Founder Story
  • Email 3: 2 days later (Day 3) – Brand Differentiation
  • Email 4: 2 days later (Day 5) – Social Proof
  • Email 5: 2 days later (Day 7) – Urgency & Final Push
• Exclusions:
  • People who have already purchased since subscribing (optional but recommended).
  • Suppressed or unengaged contacts.

Welcome Flow: 5-Email Structure

Email 1 – Welcome & Offer (Day 0 – Immediately after signup)

Goal: Make a strong first impression, deliver any promised incentive, and push toward a first purchase.

Structure: