Abandoned Checkout Flow

The Abandoned Checkout Flow is a 5-email sequence triggered when someone starts the checkout process but doesn’t complete their order.

Unlike Abandoned Cart, this flow hits the highest-intent shoppers—people who almost bought—so it’s one of the most profitable automations.

This flow splits into two paths:

New Customers: Emphasize trust, the brand’s story, first-order incentives, and objection handling.
Returning Customers: Focus on urgency, product value, loyalty perks, and easy completion (skip heavy brand introduction).

Recover as many near-sales as possible by nudging shoppers back to complete checkout.
Build trust (for first-time buyers) with brand credibility, guarantees, and social proof.
Reinforce product value (for returning customers) while minimizing discount reliance.
Address hesitations like shipping costs, quality, and trust signals.
Drive urgency by using limited-time offers or scarcity messaging near the end.

Trigger: Customer enters checkout but does NOT complete the order.
Timing (5-Email Structure for Each Path):
- Email 1: 1–2 hours after checkout start – Gentle reminder + dynamic product block.
- Email 2: 12–18 hours later – Overcome objections (benefits, FAQs).
- Email 3: 24 hours later – Social proof (reviews, trust markers).
- Email 4: 48 hours later – Incentive (free shipping or discount for new buyers; loyalty perk for existing).
- Email 5: 72 hours later – Final urgency (“Your order expires,” “Last chance”).