ChatGPT Browse Abandon Prompt

What It Is

The Browse Abandonment Flow is an automated email sequence that targets people who viewed a product on your site but didn’t add it to their cart or purchase.

It’s designed to remind them about the product they were looking at, overcome hesitations, and bring them back to buy.

This flow typically has a split path:

• Path 1: New Customers (never purchased before)
• Path 2: Returning Customers (existing buyers, browsing again)

Each segment receives slightly different messaging to make the emails more relevant and personalized.

Goal of the Flow

1. Re-engage high-intent shoppers who showed interest in a product.
2. Personalize the follow-up based on whether they are new or returning customers.
3. Overcome objections and build trust (with product benefits and reviews).
4. Drive them back to the product page to purchase.

When It Sends

• Trigger: Subscriber viewed a product page but did NOT add it to cart or purchase.
• Delay: Typically 1–4 hours after the browse event (while interest is still warm).
• Flow Split:
  • New Customers: Focus on introducing the brand, reinforcing why the product is great, and highlighting any first-order incentive.
  • Returning Customers: Focus on benefits and urgency (skip the brand intro), and consider loyalty messaging (“Thanks for coming back — here’s 10% off to complete your set”).
• Exclusions:
  • Anyone who has purchased since browsing.
  • People in active cart or checkout abandonment flows (to avoid overlapping emails).