ChatGPT Post-Purchase Prompt

What It Is

The Post-Purchase Flow is an automated sequence of 4 emails triggered whenever someone completes an order.

Its job is to thank customers, set expectations, build loyalty, and encourage repeat purchases or deeper engagement.

To personalize the experience, the first email is different depending on how many times the customer has ordered:

• Path 1: First-time buyers (build trust, welcome them to the brand).
• Path 2: Second-time buyers (thank them for coming back and reward loyalty).
• Path 3: 3+ orders (VIP appreciation message).

After the first email, all customers receive the same 3 follow-up emails.

Goal of the Flow

1. Thank and reassure customers after their purchase.
2. Reinforce the brand relationship (community, education, social engagement).
3. Provide value beyond the transaction (guides, how-to tips, or content).
4. Encourage repeat purchases via loyalty perks, cross-sells, or social engagement.

When It Sends

• Trigger: An order is placed (completed purchase).
• Split Paths by Order Count:
  • First-time buyers
  • Second-time buyers
  • 3+ orders (loyal customers)
• Timing (4-Email Sequence for Each Path):
  • Email 1: Immediately (different message per path).
  • Email 2: 2–3 days later (content-driven email to engage).
  • Email 3: 4–5 days later (community/social engagement).
  • Email 4: 7–10 days later (soft cross-sell, loyalty nudge, or review request).