ChatGPT Win Back Flow Prompt

What It Is

The Winback Flow is an automated email sequence designed to re-engage past customers who haven’t purchased in a set period (commonly 60–120 days, depending on your product lifecycle).

It aims to bring lapsed buyers back into the fold with a mix of urgency, value reminders, and sometimes a special offer.

Goal of the Flow

1. Reignite interest by reminding customers of what they loved about your brand.
2. Highlight the cost of inaction (e.g., losing progress, gear performance, missing out on new products).
3. Offer an incentive or exclusive deal to make reordering a no-brainer.
4. Prevent churn by turning dormant customers into repeat buyers.

When It Sends

• Trigger: Customer has not purchased within a defined timeframe (commonly 60, 90, or 120 days based on product type).
• Sequence Timing (Example 2-Email Structure):
  • Email 1: Re-engagement reminder (highlight consistency, benefits, or FOMO).
  • Email 2: Incentive-driven push (discount, free shipping, or exclusive bundle).

Email Structure (Based on Reference Image)

Email 1 – Re-Engagement Reminder:

• Headline: Bold statement (e.g., “Don’t Let Your Shot Get Rusty”).
• Body Copy:
  • Acknowledge time since their last order (“It’s been a while — your skills and gear may be slipping”).
  • Reiterate brand/product benefits (e.g., “Precision needs consistency. Missed reps = lost progress.”).
  • Invite them back to browse or restock.
  • CTA: “Reload My Gear” or “Get Back on Target.”

Email 2 – Incentive Offer: